Enterprise VI System Activation

VI system is the brand visual identity system, which is a complete and systematic visual expression system with logo, standard word and standard color as the core.

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VI system is the brand visual identity system, which is a complete and systematic visual expression system with logo, standard word and standard color as the core.

VI Designing inspiration of Joybos comes from the concept of "minimalist", intends to pursue a higher quality minimalist lifestyle. On May 8, the "New transformation, Joybos Planning" the VI import launch conference was held in Xi 'an headquarters. 13:30 on 8th May, the conference officially began, and Tian, head of the brand business Division, gave a brief introduction to the brand strategy and VI system of the Joybos : "To construct the Joybos brand road in sense, firstly, we should shape of a new brand image, and develop a scientific and standardized Joybos VI system, and then gradually transmit more accurate brand value, concept to the industry, society, so as to form a consistent response with the market and partner needs."

“Quality determine the future, personality creates the era”. Currently, Joybos is trying to jump from the inherent and vague status and building a more modern and quality tone of the unique brand image, effectively enhance the brand reputation and awareness. The simple geometric font makes the brand more amiable, and the orange touches the gray, highlighting the characteristics of Joybos brand simplicity, quality, fun and the brand proposition of "a little more happy". Ultimately, it is delivered to users in the most effective way to build user awareness and memory of the brand.

The enterprise publicity Department, product center, e-commerce and other relevant departments plan the specific work of VI introduction application one by one, covering the specific work promotion in office, environment, clothing, new and old product packaging switch and new packaging application. I believe that with our concerted efforts and strong landing, the Joybos brand image will quickly appear. In order to celebrate this important moment of great commemorative significance, Yang Ye, president of the Group as well as other managing persons, took the stage in turn to open the grand unveiling ceremony. Yangye fully supports the comprehensive introduction and promotion of the VI system of the Joybos brand, and calls on all staff to focus on it.

New aims, new start, Joybos brand VI system import conference successfully concluded. "New transformation, Joybos Planning”, in the new period, we will take the Joybos brand strategy adjustment as an opportunity to promote the rapid and effective dissemination of brand information, and put a more profound influence in the industry and society, accelerating Joybos brand great cause!

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