Benefits of Using Pouches for Your Packaging

Approximately 83% of brands are using flexible packaging of some kind, including pouches (according to this poll). Pouches and other flexible packaging types deliver different benefits and unique functionalities, clearly favoured by businesses for their products.

From food and beverage to beauty and cosmetics, many industries can benefit from using pouches for product packaging. Helping products to stand out on the shelf, reducing a business’ environmental impact, and appealing to consumers are just some of the ways pouch packaging can be beneficial to a business.

What is Pouch Packaging?

Before diving into the benefits of pouch packaging, it’s important to understand what it is and how it delivers these benefits.

One of the original pouch packaging was called DoyPack, but pouch packaging didn’t take off until it was used for the popular children’s drink Capri Sun. Now, pouches are used for baby food, coffee beans, and much more.

The types of pouch packaging vary from stand-up pouches, flat pouches, and flat bottom pouches, to clear pouches, spout pouches, kraft pouches, resalable pouches, and more.

Benefits of Pouch Packaging

Flexibility

Pouch packaging is a flexible type of packaging, and this lack of rigidity affords numerous benefits. Among others, the benefits include less storage space, reduced shipping costs, and more product for less space. Loose products can be easily contained in pouches but shape and ability to stand up is retained. This makes pouch packaging good for displaying on shelves; it retains shape and presents the branding well, without collapsing in on itself.

The flexibility of pouch packaging also means pouches will not rip, crack, or shatter if dropped, resulting in less breakages, more products sold, and happier customers.

Printable

Pouches can be directly printed on or labelled for easy, instant recognisable branding. Digital printing allows for pouch customisation and the addition of key information, including brand name, logo, illustrations, product ingredients, required information and more. This ability of easy printing is attractive to brands that want to streamline the branding and customisation of their product packaging.

Recyclable

Pouch packaging can be made from a range of materials, including metal foil, polypropylene, and polyesters. There are a wide range of pouch types available from suppliers, so brands can choose recyclable alternatives for their product packaging with ease. There has even been a rise in the production of biodegradable pouches that can biodegrade within 18 months, or compostable pouches, that release nutrients upon degradation.

See more: Everything You Need to Know About Recyclable Packaging

Suitability

Pouch packaging suits a wide range of products, including solids or liquids, small portions, or bulk packaging. This packaging type can be used for drink pouches, on-the-go food pouches, capsules, solid foods and much more. Pouch packaging is most often employed for edible and perishable products such as coffee beans, cocktail mixes, rice portions and so on.

Because of the flexibility of pouch packaging, brands can fill pouches with exact amounts or portions without wasting packaging space.

Sealable

Pouch packaging can be securely sealed to prevent any product seeping out, or any contaminants from getting in. This preservation of the product makes pouches ideal packaging for edible or perishable goods, that may be negatively affected by contact with air or water.

Various seals are available on pouch packaging from regular grip and seal closures with zippers for added assurance, to screw tips and spouts.

Resealable

The easy sealing and reopening of pouch packaging makes it ideal for on-the-go applications and reuse. When not opened, pouch packaging remains airtight, however it can be easily opened for product access if and when needed. This is especially important for the storage of food as consumers may not want to use all the food product at once, so they can open and close the pouch as necessary.

Customisation

Alongside digital printing, there are a range of other ways pouch packaging can be made unique to a brand or product. From transparent windows to show the product, to customisable closures, brands can pick and choose the right pouch packaging for them. Even in terms of materials there is a wide range of choice; transparent, windows, clear sides, shiny finishes, matte finished and more. Popular closure customisations include spouts, spray tops, screw tops, and values, depending on the application.

Unlike a rectangular box that is limited only to printing and decoration, pouches offer a wide range of exciting customisation options.

Reduced Carbon Footprint

Compared to other packaging types, pouches result in a lower carbon footprint during manufacturing and transportation. The portable, flexible nature of pouches allow more to be shipped in one go than other rigid packaging types, resulting in reduced shipping costs too. Pouch packaging therefore should be a consideration for businesses looking to improve their environmental impact.

Durability

Pouch packaging is very durable; it is usually fairly resistant to tears and punctures to protect the product inside. Additionally, pouch packaging can be lined and specially constructed to withstand UV and further protect products on the inside.

Learn More with Fillcon

Here at Fillcon, we are filling experts with a huge range of clients and experience in various industries, offering quick filling times and efficient packaging processes. Known for our cosmetic sampling solutions, we help brands boost their business and find the ideal packaging for their products.

Learn more about our advanced facilities, specialist sachet services, and filling capabilities on our website. For expert advice and professional filling services from industry leading specialists, get in touch!