Brands who have liquid or granule based products must choose a container that is on brand, shows well, and is easy to use for the customer while keeping their material safe and secure. Traditionally the only option available was rigid packaging such as bottles, cans, or pails.
To help you decide between flexible packaging or rigid packaging, let's discuss the advantages and disadvantages associated with each of them.
Both pouches and bottles are made from materials like plastic. Unlike bottles, pouches only need a maximum of three layers (190 microns) of plastic, and can use as low as 50 microns.
Due to such a thin wall used for flexible packaging much less plastic is used to achieve the same volume container. They can also be shipped and stored flat packed to reduce space requirements and logistics costs.
As a result, pouch packaging is more economical than bottle packaging.
Pouches are more environmentally friendly than bottles due to the fact that they use less plastic. It is typically estimated that pouches reduce plastic use and carbon emissions from production by up to 80% vs traditional rigid packaging.
If multilayer pouches with non-compatible materials are used they may not be as recyclable as bottles. This is mostly seen with 3-ply pouches since they typically contain a non-recyclable barrier layer sandwiched between the recyclable materials.
However, once pouches are emptied they will be flat and take up less space in landfills than bottles.
Flexible packaging is becoming more common in many markets as consumers and companies become more conscious of the environmental impacts of their packaging choice. However, there will always be products that just cannot be packaged in a pouch and that is where rigid packaging comes in.
Take the time to decide on which packaging is best for your product by examining the cost, environmental effects, and durability.
For clarification, examine the boxes in the chart below as you go about your decision process.
Considerations
Flexible Packaging
Rigid Packaging
Cost
Low
Medium
Shipping & Storage Cost
Low
High
Carbon Dioxide Emission
Low
High
Recyclability
Depends
High
Product-to-Packaging Ratio
High
Low
Marketing/Shelf Impact
High
Medium
Shelf Life
Medium
High
Chemical Resistance
Medium
High
Durability
Medium
High
With high quality products and considerate service, we will work together with you to enhance your business and improve the efficiency. Please don't hesitate to contact us to get more details of custom flexible packaging.