September 6, 2023 / Industry News
What is a display fridge?
A display fridge is an open-fronted commercial multideck designed to grant customers access to chilled products directly from the shelf. Commonly seen in convenience stores, cake, coffee, and sandwich shops, a commercial fridge represents a great way to encourage impulse sales.
The display fridge is one of the most important requirements that the bakery and restaurant owners have to invest in. They have to display all the best items in the case to grab the attention of more customers.
Besides its allowing you to display your best items to attract the attention of more customers, is there any other reason that makes the display fridge an important investment for your business?
1. Easy to clean
When it needs to make the refrigerator maintenance, you have a very frustrating job. You must clean the fridge in the interior, exterior and around it. A display fridge makes the job easier by having high-quality components and detachable shelves. In addition, you can easily see when it needs a deep clean because of its clear and large display.
2. Large and clean display
Humans are highly visual creatures, especially when it comes to food. Strategically positioned to attract optimum foot-traffic, they're a fantastic way to catch the eye of hungry customers and increase sales. Is there a delicious menu special you'd like to promote? Showcase it in a prominent spot in your display fridge and watch the orders flow. Coupled with the energy-saving LED lighting used in most display units, your menu will be even more appetizing and irresistible. In other words, a display fridge becomes a perfect marketing tool.
3. reliable and robust
A multideck fridge has in its structure just top-quality components. As a result, a professional display fridge withstands longer than a domestic refrigerator. Moreover, some of the fridges have Stainless steel on the exterior, thus making them more reliable.
4. More efficient
The very nature of commercial display refrigeration means the food, meals, and other products you display inside are readily visible. This makes it far easier to check what stock you have on offer than with solid door refrigeration units. This means that you spend less time verifying the product's stock. Besides, you can quickly see what you have (and what you don't) without opening and closing the door all the time. This means you'll likely save energy as warm air won't be constantly entering. In many cases, your food will stay fresher too.
5. Glass side panels
Glass side panels can increase the presentation making the products more visible from any angle. In addition, they become vital when your multideck display fridge stays isolated in a corner of the shop.
6. Castors
Some display fridges have castors to ensure easy movement and positioning in your shop. But castors may be an additional option, so verify and select the option before buying.
Commercial display fridges may have many shapes, sizes, and features. What do you need to consider before buying your display fridges?
1. Capacity
You need to have a very clear idea of how much food or drinks you will need to store inside your display fridge. Will you need a unit with just one door, 2 doors, or a 3 door display chiller? Generally, the capacity can be estimated based on the number of glass doors the unit has. However, it is important to know how many products a certain model can hold at a time because overstocking it can negatively affect its efficiency.
The reason why the capacity is mentioned first is that the visibility of a display refrigerator makes capacity selection important.
A display fridge is a perfect way of showing off your best stock, giving it more chance of being swept off the shelves by customers. You can be given full freedom to display your wares in an aesthetically pleasing way, adding some extra flair to your business décor. By arranging your fridge in a way that is neat and organized, your customers are more likely to quickly distinguish which products are housed in what section, adding to a seamless shopping experience.
On the other hand, if you buy a 3 door display chiller when in reality you don't have that many products to store, you will end up creating a look as if you have run out of the products that you need to sell, and that is never a good sight for customers. It leaves an impression of a disorganized and not-well-equipped store.
2. Perfect Display
The location where you want to install your commercial display refrigerator is crucial in informing your purchase. You will need to perfectly map out how your display fridge fits in with the décor of your business, as it is not only a piece of equipment but a decoration for your shop floor! Think of your fridge like a normal display and decide where it will serve both your customers and business best.
3. Location and the type of food you need to store
It is important to evaluate and measure the space of the place so that you can purchase the exact unit that can be placed within it. Always evaluate the space in the kitchen, before investing in a commercial refrigerator.
Food items are going to be another important factor while purchasing a commercial display fridge, as it will determine the type of refrigeration system you need.
Deciding whether to buy a commercial display fridge needs to be carefully considered, but it can be an extremely valuable investment. Think about why you may need a display fridge and how it could benefit your business. If you still have a question, welcome to visit our column [Display Fridge] to get more information.
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