When you choose a packaging style, you also have to consider which features add value to your product. Do you need a closure to maintain the freshness of the coffee? Will the package be displayed for sale on a shelf or a hook? And will your products be sold on eCommerce sites and need to be strong enough to meet Fulfilled by Amazon requirements?
There are many flexible packaging options for coffee roasters that you can mix and match with features such as degassing valves for freshly roasted beans, metalized barriers, resealable zippers, or tin tie closures. These all affect how long your coffee stays fresh, from the time that’s spent awaiting fulfillment, sitting on a retail shelf, and after it’s been opened by your consumer. For example, either a tin tie or a zipper will help your package maintain freshness, but the zipper might do a better job of keeping a tight seal, so this is something you’ll want to consider when deciding on a package style.
An experienced package producer may also advise you to avoid adding product-viewing windows to your packaging. Although people love being able to see the roasted beans, letting the light through the window could actually affect the flavour and freshness of your coffee.
Some of the most popular coffee packaging styles that our customers choose are stand-up pouches, classic quad seal bags, and flat bottom pouches – but that doesn’t mean that your options end there!
The stand-up pouch is one of the most popular bag styles across all industries. This versatile pouch is often used for food products due to popular features like zipper closures, hang holes, and rounded corners. It’s also easy to display when placed on a shelf because it stands up on its own, or it can be hung on a hook with a hang hole. Rootree offers this style in compostable, recyclable, and conventional materials.
While this may not be the first style that comes to mind when you think of coffee packaging, we are seeing a trend in the industry where many artisanal roasters are shifting their packaging options to stand-up pouches due to their versatility in style and functional features. This is your opportunity to really set yourself apart from the crowd!
As one of the most common styles of packaging for coffee, a quad-seal bag is an ideal option to pack your coffee products and can be used for whole or ground beans. One of its most valuable features is that a design can be printed on all four sides of the pouch! Many brands are taking advantage of being able to print on the additional side panels and using them to strengthen their branding using cute patterns, special metallic features, or adding fun hidden messages.
A degassing valve is often installed on this style of bag to prevent package rupture due to off-gassing, and a tin tie is used instead of a zipper to reseal the pouch after opening it. Rootree offers quad seal packages in compostable, recyclable, and conventional materials.
This pouch style has a sturdy bottom to stand up tall on shelves, and you can maximize design potential by printing on all four sides. It’s available in many sizes and can come with add-on features such as degassing valves, tin ties, or resealable zippers.
While this is the most requested style of pouch for coffee makers because of its iconic shape, many of our roaster clients are making the shift to other styles as this style of pouch is one of the most difficult to optimize for sustainability.
Small sachets are perfect to use as samples and often manufactured with tear notches to open easily, but they can also come with a zipper. Other roasters may be looking to produce stick packs (which start out as roll stock film) as they are easy to fill with powdered or granulated drinks such as instant coffee. They’re both great options for on-the-go single serving coffee options!
Whatever style you pick, you should keep in mind that it affects how you pack your coffee too! Will it be packed by hand or by an automated system? Some package styles with wider openings are easier to fill and seal manually. If you have access to an automatic line, you’ll need to check to see what the machine can accommodate.