Americans spend $16.8 billion on yoga classes and accessories each year. That’s $6.1 billion more than in 2012!* As the market continues to grow, each year there is a brand new batch of yoga enthusiasts who are hungry for products that can help them pursue their passion. This has provided an exciting opportunity for online entrepreneurs. Even if you’ve never practised yoga, you can easily ship products such apparel, blocks, straps, mats, and other accessories to a global market. To get a business up and running quickly, the key is to use a dropshipper. If you want to sell apparel, you can design your own unique clothing using print-on-demand services such as Printful. Once you’ve designed or selected products, it’s time to build an online store and attract a loyal following.
The first step is to find yoga products to sell. AliExpress has a wide assortment of yoga accessories that are ready to ship immediately and dropshipping apps make it easy to import products into your Shopify store. You can curate a product line, import the items from the app, and start selling all in the same day.
Ideally, you should focus on selling yoga products with a high order volume and a high number of reviews to help ensure your products will be a hit. You should also consider selecting products that offer ePacket shipping, to ensure affordable and quick delivery to customers.
Yogis are passionate and community-oriented, so it’s essential that yoga brands tap into the power of that community. Many brands have increased their social media following through content curation, which is a scalable and low cost way to find high quality content. Content curation is when you find someone else’s content (a blog post, a meme, an inspirational quote etc.), and share it on your own social account, with credit to the original author.
If you have the time, you can also create your own content. Writing weekly blog posts and sharing them with your followers can help entertain and inform readers while also driving traffic back to your website. By sharing these posts in active yoga forums or Facebook groups, you can maximize their reach and attract a new audience. You can also create unique graphics that inspire (quotes), entertain (memes) or educate (infographics) for your social accounts. The combination of unique content and content curation can be a powerful strategy to grow your following.