Pirelli celebrates 150 years “Today we wanted to take a journey together through history but with our eyes on the future. Anticipating change is what Pirelli has done for 150 years thanks to the solidity of its entrepreneurial culture and ability to be a protagonist of the present. These things have allowed us to reach this milestone with a brand established around the world. We felt it important to share this story with our city, our country and all the international groups and communities that we work with every day. A thank you to all the 30,000 people who every day at Pirelli build our history”, said Marco Tronchetti Provera, Executive Vice Chairman and CEO of Pirelli.
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