Oranges are tough to miss in the produce section with the rind's bright hue, but also thanks to the classic red mesh they always seem to be cocooned in. The reasoning behind the vibrant bags may seem extraneous, but they can actually hold a lot of power over shoppers. Tossing a flawless bag of oranges in the shopping cart may seem like a spontaneous decision, but if the citrus didn't look so fresh and appealing it would likely be less tempting to go off script with recipes. As perfectly orange as the fruit may appear, your eyes could be playing tricks on you.
Some companies have the freedom to embellish their products with eye-catching packaging and trending copy, but farmers and distributors don't have that same advantage when it comes to produce. Nutrient-rich fruits and vegetables have to sell themselves, or do they? Markets love nothing more than shoppers veering away from their grocery list, and with some illusions to the eye, they're able to reel in hungry customers. As it turns out, the color of the packaging is quite intentional. It's a sneaky illusion designed to trick the eye, divulges Reader's Digest. The red tint of the mesh pouch makes orange appear more dynamic, causing the oranges to pop with pigment.